Brand & visual direction, graphic design, various management & organisational help. Art direction for video content/trailers/on-screen titles.
Not-for-profit film festival screened in eight locations in NZ showcasing international and NZ adventure flying films.
Helping to lift the festival of the ground was a challenging, yet joyful process. One of many challenges was how to make the 'new' festival noticeable, visually engaging and its name memorable. My aim was to bring this film festival alive, not only with the bold colours, mainly to have it perceived as a high-quality film festival and to bring it to broader audiences, not only the flying community.
Since all the films and images have been supplied by various photographers and filmmakers, each had different colours, light setting, focus etc. and together they would hardly work visually – the challenge was to unify the images in such way that they complement each other and visually unify them – to achieve that I have chosen to strip them of their original colour information, just to give them a new striking colour coat.